About me.

Hi, I'm Gemma but you can call me Gem.

I've always been drawn to what makes people tick. Understanding human behaviour, figuring out how people communicate, and finding ways to connect with them in ways that actually mean something, that's what got me into marketing and it's what keeps me here.

Over the past 12 years I've turned that curiosity into real-world experience. Starting with charity volunteering and helping run my family business, through to working in-house for corporate SMEs across SaaS, recruitment, and manufacturing. Along the way I've learned what good marketing looks like and what a waste of time and budget looks like too.

As a solo in-house marketer I've had to be across everything, building strategies from scratch, running campaigns, managing rebrands, writing marketing plans, and making sure marketing and sales were actually working together rather than pulling in different directions. When you're the only marketer in a business you don't get to specialise in one thing and ignore the rest. You figure it out, you get it done.

I hold a degree in Advertising and Public Relations from the Universidad de Alicante in Spain, and during my studies I spent time at Radboud University in the Netherlands and the University of Waikato in New Zealand. Three universities, three countries, three very different ways of doing things, it was an early lesson in how much context shapes communication.

My mum is English, my dad is Spanish, and I've spent my whole life navigating both cultures. I've lived in four countries, adapted to new environments, and learned how to read a room that doesn't look like the last one. That's not something you can learn from a textbook and it's exactly what I bring to businesses trying to connect with audiences that don't share their background. I'm as comfortable in the detail as I am in the big picture, and I'll never stop being curious about how things work and how they could work better.

A woman in purple jacket and black pants standing on reddish dirt ground with a green hill and cliffs in the background under a partly cloudy sky near the ocean.

My Approach.

I started Tiny Team Marketing because I kept seeing the same thing: small businesses being sold big promises that never quite materialised - grand strategies with vague deliverables, and a lot of activity that was hard to connect to any real business outcome.

My approach is straightforward. I ask a lot of questions - about your business, your customers, your goals, and how things actually work day to day. The only way to do this properly is to understand what I'm working with. I don't come in with a fixed template and try to make your business fit it.

I adapt to how you like to work. Some clients want full involvement throughout, others need a clear direction and prefer to take it from there. We agree on that upfront so everyone knows what to expect.

And when a project needs expertise beyond my own, I bring in people I trust. You'll always know who's working on what and why.