For businesses that need a clear plan.

Good marketing starts with the right questions: Who are your best customers? What do they care about? How do you reach them? What does it take to earn their attention?

I work through your market, your competitors, and your customers to build a strategy grounded in your business and where it's heading.

You'll come away knowing who you're targeting, what you're saying to them, how you're reaching them, and how you'll know it's working.

Way of working:

• You will receive a form with a few questions to answer. This is to make sure I have the basic information so you can get the most out of our initial call.

• On our first call we will discuss your specific challenges. Expect a lot of questions from me.

• I will then go away and start my research. I will keep you informed throughout the process.

• Within six weeks from our initial call, you will be sent an easy-to-follow document with a marketing strategy that you can start implementing straight away.

• We will then have another call to go through it all. This is an opportunity for you to ask as many questions as you like.

The Marketing Strategy includes:

Market and customer understanding

• Ideal customer profile (who you're targeting and why)

• Customer pain points, motivations, and buying triggers

• Where they go to find solutions like yours

Positioning and messaging

• What you do, for whom, and why you over anyone else

• Your value proposition

• Messaging by audience segment or persona

Competitive landscape

• Who else is in the space

• Where they're strong, where they're weak

• Where your opening is

Goals and success metrics

• What you're trying to achieve (leads, pipeline, awareness, retention)

• How you'll know it's working

• Timeframes and targets

Channel strategy

• Which channels reach your buyers (LinkedIn, email, SEO, events, partnerships, etc.)

• Where to focus first and why

• What to deprioritise

Content and campaign direction

• What topics and themes you should own

• What content types suit your audience and resources

• How to build trust over the buying cycle

Budget and resource guidance

• What's realistic with your current capacity

• Where to spend vs. where to do it yourself

90-day priority plan

• Sequenced actions in order of impact

• What to do first, second, and why

Once the direction is clear and our marketing strategy agreed, I turn it into a working plan and run it for you — demand generation, content, LinkedIn, CRM, email campaigns, reporting … whatever your business needs.

I will follow the marketing strategy I created for you — unless you have a marketing strategy of your own.

Content is how you show the people you want to work with — your customers — that you understand their world.

I write content with a clear purpose behind it: articles, case studies, email campaigns, sales materials, LinkedIn content, presentations. Always in your voice, always for the audience receiving it, always tied to a business goal.

For businesses where marketing and sales aren't working together as well as they should.

In most small B2B companies, marketing and sales run in parallel using different language, different tools and different definitions of what a good lead looks like. That gap costs more than most businesses realise.

I connect the two sides: consistent messaging from first touchpoint to final conversation, CRM and marketing tools that share data properly, and a shared understanding of what each function is producing and why.

For businesses operating across English and Spanish-speaking markets, this matters even more. If your marketing and sales conversations are happening in different cultural contexts, the whole experience needs to hold together.

For businesses expanding into new markets, or already operating internationally.

Entering a new market isn't a translation exercise. The buyers are different, the competitive landscape is different, and what works in one market often doesn't carry across to another.

I work with UK businesses entering Spanish-speaking markets. I build go-to-market approaches that are designed for the target market from the start. The right customers, the right messaging, the right channels.